https://www.lustikink.com/home daily 1.0 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850689173-7UWM8TSBNLILX6LJW9PF/TWDmktgemail.jpg Home https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850687398-KUHN516UHYGC1K8V5JFY/LMCAhomepage.jpg Home https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850689642-M2D55Q3DE41H85TCUOJY/US-re-engagement-email.png Home https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850688180-UD4762M6PN6ZNZ62G6J9/Thomas-PreschoolPack-Activity-Story.jpg Home https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850691400-6CW98W569YG7L8NILODC/Sparkle_6G_360_3.jpg Home https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610850688212-1D22OVDC9ZTPT99LGDC4/fancynancyxmasNYTimes.png Home https://www.lustikink.com/about daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1610842086800-DSSR17XK7P8QA4T5FY43/Cara.jpg Lustik Ink | About - My Story. Cara Lustik has over 15 years experience working in the entertainment, branding, and licensing industries; not only in crafting the stories, but creating business development opportunities as well. Cara has worked with Consumer Products, Product Development, Production, Home Entertainment, Creative, Live Events, Broadcast, and Digital teams on global brand strategies and campaigns, marketing, live events and stage productions, new character development, and digital initiatives. Cara has been crafting stories since sofa cushions were rocks protecting her and her siblings from the bubbling lava flowing from their childhood living room carpet. Whether making up rhymes based off the picture on her nightgown or finding out “what happens next” when the Lincoln Log fort has finally been built, Cara has always loved finding new ways to tell a story. And “fun fact” Cara has appeared in the pages of Mad Magazine (ask her about it!). https://www.lustikink.com/services daily 0.75 2021-02-10 https://www.lustikink.com/testimonials daily 0.75 2021-02-22 https://www.lustikink.com/contact daily 0.75 2021-01-17 https://www.lustikink.com/thomas-story daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612965886419-7RV2LE9H4V56JO98R514/TOM_Story1024_1.jpg Thomas Story Print out and fold along the dotted lines to get a storybook. Wrote content for educational activity pack distributed to schools in support of Thomas & Friends Tale of the Brave DVD release, including creating an 8-sentence story from a 75-page screenplay. https://www.lustikink.com/twd-email daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612966434342-ZTARYFH5ZHARK7CHYSH5/TWD_email_RN273805_v2-757x1024.jpg TWD_Email The Walking Dead official webstore struggled selling higher-priced exclusive guitars ($300-$700), as their consumer’s average purchase intent was around $30. Increased response rate to email campaign through new copy including slogan “Grab a new axe and shred the dead!” and rewrote all product descriptions in a branded voice. All three limited edition guitars sold out. https://www.lustikink.com/twd_guitar daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612966552576-0XUWG9W45OMZ0B9DIO87/TWD_Rabid-Guitar_soldout.jpg TWD_guitar The Walking Dead official webstore struggled selling higher-priced exclusive guitars ($300-$700), as their consumer’s average purchase intent was around $30. Increased response rate to email campaign through new copy including slogan “Grab a new axe and shred the dead!” and rewrote all product descriptions in a branded voice. All three limited edition guitars sold out. https://www.lustikink.com/hfo-pouch daily 0.75 2023-07-17 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612966733892-GSZ85K1637NMP2MVJ9BW/HFO_Pouch.png HFO_Pouch Crafted social media content for Happy Family Organics including Facebook, Instagram, Twitter, and Pinterest posts. https://www.lustikink.com/fnsc daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612968983056-6C1CTKGTX2PQC2FMJX1K/fancynancyxmasNYTimes-600x554.png FNSC https://www.lustikink.com/flight-school daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612969086121-19GPTCKNELEMLM6L17P1/Flight-School-the-Musical-NY-Times-Review-1-768x372.jpg Flight School https://www.lustikink.com/tb-email daily 0.75 2022-08-30 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612969589301-DDOMS3LYEPP6LOGY23CA/US-re-engagement-email.png TB Reengagement Crafted re-engagement copy for Turtle Beach, a video game headset company. Icontact, Turtle Beach’s email service provider, requested use of this email as an example of re-engagement emails to show their other clients. https://www.lustikink.com/work-1 daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/49049002-008a-48e3-9784-fd130167c2b1/TWD_email_RN273805_v2.jpg Work The Walking Dead official webstore struggled selling higher-priced exclusive guitars ($300-$700), as their consumer’s average purchase intent was around $30. Increased response rate to email campaign through new copy including slogan “Grab a new axe and shred the dead!” and rewrote all product descriptions in a branded voice. All three limited edition guitars sold out. https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/efbfd7ce-105f-442d-8421-d3d361ab61e5/LMCAhomepage-1000x750.jpg Work LMCA, a licensing agency, was updating their website to engage C+ executives. Crafted a bold and more relevant story including updating their tagline, home page, about page, solutions page, and case studies. Worked in conjunction with client and web design firm, completing all copy on a tight deadline. https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/51e281dd-7113-4f2f-aa05-0ec080664530/US-re-engagement-email.png Work Crafted re-engagement copy for Turtle Beach, a video game headset company. Icontact, Turtle Beach’s email service provider, requested use of this email as an example of re-engagement emails to show their other clients. https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/95bde32c-510b-44d7-a80b-b274d6399d40/Thomas+PreschoolPack+Activity+Story.jpg Work Print out and fold along the dotted lines to get a storybook. Wrote content for educational activity pack distributed to schools in support of Thomas & Friends Tale of the Brave DVD release, including creating an 8-sentence story from a 75-page screenplay. https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/02f90daa-7927-409c-a000-d6567d48d4f0/Sparkle_6G_360_3.jpg Work Branding and design agency Stag & Hare asked me to craft copy for the back packaging of their Sparkle packaging redesign. In addition to packaging copy, I have also written headlines, taglines, letters, and brand guide copy for other Stag & Hare clients from categories including hotels, food, beverage, household items, and home services. https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/46cac7e5-d7f7-43f3-96c7-bde2610249eb/FNSC_NYTimes_highlight.jpg Work Wrote book for the children’s musical Fancy Nancy Splendiferous Christmas. Aimed at children 2-7 years old, this show had an Off-Broadway run for several years and toured across the United States. The New York Times reviewed the show stating, “what makes “Splendiferous Christmas” winning is that it dares to be a little naughty as well as nice.” https://www.lustikink.com/ma_hq daily 0.75 2021-04-12 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1614031459323-GN46PQRXRUC1JPQ67C3M/Madame-Alexander-Harley-Quinn-Fashion-Doll-1024x871.jpg MA_HQ https://www.lustikink.com/sizmek daily 0.75 2021-04-16 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/11b098a6-16af-4374-b409-1a82218d819d/Sizmek-Golf-Channel-Blog.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/779401fd-083f-456e-b06f-e71003a0e106/Golf_Channel_Case_Study_Page_1.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/48d7d97c-2779-4648-990b-bba5e0a18e01/Golf_Channel_Case_Study_Page_2.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1b04074b-6fff-48bd-96f4-1f4834e075de/Sizmek-blog.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/23a117b9-8538-47a6-a159-0f7ac23f318d/Sizmek_Audi_CaseStudy_Page_1.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/84c2da2d-33ee-4204-82a1-c53920bc2185/Sizmek_Audi_CaseStudy_Page_2.jpg Sizmek https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/347c04cb-1353-4f37-9436-0bac8709066a/Sizmek_Seafari_Invite-768x1151.jpg Sizmek https://www.lustikink.com/thomas-booklet daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1622738045201-CS2HA2F4IJDV1BMW5Z7H/CAE_Book_Big_Storm-pdf.jpg Thomas Booklet https://www.lustikink.com/lmca daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1631536398053-RYLCRGOFIQCSGY45B1D0/LMCAhomepage.jpg LMCA https://www.lustikink.com/cbeebrochure daily 0.75 2023-07-19 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/f4dd56ca-ee7d-4b0b-afbb-095526b74aae/Columbia+BAO+Executive+Summary-2.jpg https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/ba2337e8-4d18-4784-9741-ae57d33ea756/Columbia+BAO+Executive+Summary-1.jpg https://www.lustikink.com/cbeearticle daily 0.75 2023-07-18 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/68cf342a-d680-4aa9-820b-8bcecad35705/CBEEBC.jpg https://www.lustikink.com/work daily 0.75 2023-07-19 https://www.lustikink.com/work/project-tfstory monthly 0.5 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612990753235-MCBL19RUK5AUX72EEZDL/TOM_Story1024_1.jpg Work - Thomas & Friends Story https://www.lustikink.com/work/project-twd-email monthly 0.5 2021-02-22 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612991186475-OOSDNCAZGYHULLXBZ8WQ/TWD_email_RN273805_v2.jpg Work - The Walking Dead Marketing Email https://www.lustikink.com/work/project-spklpkg monthly 0.5 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612990913990-MMT9F5DLJDOHMAASO6ZU/Sparkle_6G_360_3.jpg Work - Sparkle Packaging https://www.lustikink.com/work/project-tb monthly 0.5 2023-06-02 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612990458811-9IHAOP9S0AH7D1KFITYE/US-reengagement-email.png Work - Re-engagement Email https://www.lustikink.com/work/project-fnsc monthly 0.5 2021-02-10 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1612991077662-ZZHGXESIT65ATVIQDMPD/FNSC_NYTimes_highlight.jpg Work - Fancy Nancy Children's Play https://www.lustikink.com/work/project-jet monthly 0.5 2021-02-22 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1614030599625-22EC9JYL8JPOQX80RK50/71b5t7gQwkL._AC_SL1500_.jpg Work - Jet Creations Amazon Copy https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1614030641306-CWUS9ZNC3LF5VL1UGI2N/71JSE0n4JDL._AC_SL1500_.jpg Work - Jet Creations Amazon Copy https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1617809076708-QWJXCLNMNUE0DTLQRYTP/Jet_Dino_.jpg Work - Jet Creations Amazon Copy https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1617808945093-FLLN73TO2HSSE9PI3HTT/Jet_PartyDecoration_.jpg Work - Jet Creations Amazon Copy https://www.lustikink.com/work/project-clscasestudy monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/ac9e05b5-26d4-47ab-b66e-6785043a16b1/CLSAwardwinning.jpg Work - CLS Case Study https://www.lustikink.com/work/dsblog monthly 0.5 2021-09-13 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/1631535697355-BSL6KHNW1W41V94KSONX/DS+Blog.jpg Work - Dependable Solutions Blog Post https://www.lustikink.com/work/cbee monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/f4dd56ca-ee7d-4b0b-afbb-095526b74aae/Columbia+BAO+Executive+Summary-2.jpg Work - Columbia Business School Executive Education https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/25c08fb6-2191-422e-9dc0-f7723754b3e1/Columbia+BAO+Executive+Summary-1.jpg Work - Columbia Business School Executive Education https://images.squarespace-cdn.com/content/v1/60037e5b2f57da1e2e6dabb1/cf7bf0d4-aa26-4c91-84f1-26682a5c798a/CBEE+Emailsquare.jpg