Creating engaging and effective copy that tells your story to your target audience.
Lustik Ink delivers creative, high-impact, and compelling copy quickly, efficiently, and on budget. Lustik Ink is adept at handling confidential information including movie scripts, television scripts, and visual assets.
Clients include several Fortune 500 companies featuring a broad spectrum of properties including The Walking Dead™, Thomas the Tank Engine™, Disney, Nickelodeon, Scholastic, and more!
My Story.
Cara Lustik has over 15 years experience working in the entertainment, branding, and licensing industries; not only in crafting the stories, but creating business development opportunities as well. Cara has worked with Consumer Products, Product Development, Production, Home Entertainment, Creative, Live Events, Broadcast, and Digital teams on global brand strategies and campaigns, marketing, live events and stage productions, new character development, and digital initiatives.
Cara has been crafting stories since sofa cushions were rocks protecting her and her siblings from the bubbling lava flowing from their childhood living room carpet. Whether making up rhymes based off the picture on her nightgown or finding out “what happens next” when the Lincoln Log fort has finally been built, Cara has always loved finding new ways to tell a story.
And “fun fact” Cara has appeared in the pages of Mad Magazine (ask her about it!).
What People Are Saying
“Cara’s a genius! She did an awesome job on the lessons she wrote. We loved her suggestions for imaginative play. She captured the theme and applied it in an age-appropriate way for a young child to grasp. We love her work!”
— Kathleen Alfano, Ph.D., Senior Director Child Research, Fisher-Price
“When I needed a copywriter at rGenerator, a direct-to-consumer commerce solution, I called Cara. She created copy that generated fan excitement and, more importantly, sales. Whether it was marketing emails for The Walking Dead, product descriptions for Outlander, or even our own B2B copy – Cara delivered! We got copy that spoke to our brands and their fans!”
— Jason Speenburgh, Producer, rGenerator
“Cara Lustik has been a lifesaver on more than one occasion when working on the HIT brands! She is intuitive, creative, and smart – taking on all aspects of a project to ensure it will make the right impact on the end user. Her writing/editing skills are impeccable and she has proven herself as a reliable source for concise, professional, and catchy copy that works within the brands’ parameters. The best part is that she always has a positive attitude, regardless of how stressed out you may be!”
— Halim Jabbour, Producer, Thomas & Friends
“Cara is a super smart and talented copywriter. Cara was instrumental in helping us create a bold, new, and more relevant story for our agency’s online presence with powerful messaging and an authentic voice that we knew was so key to our brand. Because Cara has a successful marketing background she understood our needs and was wonderful to work with. I would highly recommend Lustik Ink for your project.”
— Ted Curtin, Chief Marketing Officer, LMCA
“Cara Lustik, who wrote the script, has wisely incorporated strands of two other Fancy Nancy adventures besides the one referred to in the title. The resulting hourlong musical … has a dramatic tension its source material often lacks…But what makes “Splendiferous Christmas” winning is that it dares to be a little naughty as well as nice.”
Click here to read the full Fancy Nancy Splendiferous Christmas: The Musical review.
— Laurel Graeber, The New York Times